Google Ads - 30 Days Course Structure
Setting Up Your Google Ads Account
Creating Your First Google Ads Account
Understanding the Google Ads Account Hierarchy
Using Your Website Navigational Structure to Structure Your Campaigns
Understanding Network Settings and Location Targeting
Configuring Location Targeting and Viewing Location Reports
Campaign Setup and Optimization
Understanding Campaign Start and End Dates
Introduction to different campaign types and its usage
Search, Display, Performance Max, Demand Lead Gen
Introduction to Dynamic Search Ads
Exploring Different Ad Extensions and Best Practices
Understanding Ad Rotation Settings and Ad Scheduling
Understanding Device Targeting and Campaign URL Options
Ad Group Structure and Ad Creation
Ad Group Structure Basics and Organization
Creating Your First Ad Group
The Anatomy of Google Text Ads and Compliance
Best Practices for Successful Text Ads
Real-life Case Ad Copy Case Study: Finance, Doctor, Online Education
Keyword Research and Organization
Keyword Basics: Keywords vs. Queries
Understanding the Basics of Keyword Research and Planning
Exploring Different Keyword Match Types
Using the Search Term Report to Find Negative Keywords
Understanding Negative Keyword Lists and Traffic Sculpting
Advanced Strategies and Optimization Techniques
Introduction to Remarketing and Its Benefits
Configuring Remarketing Campaign Settings and Audience Creation
Understanding Conversion Tracking and Phone Call Tracking
Introduction to Ad Extensions and Adding Sitelink Extensions
Adding Callout Extensions and Other Ad Extensions
Q & A & Doubt Clearing Session
Creating Your First Google Ads Account
Understanding the Google Ads Account Hierarchy
Using Your Website Navigational Structure to Structure Your Campaigns
Understanding Network Settings and Location Targeting
Configuring Location Targeting and Viewing Location Reports